# GrowthExpertz — Expanded Content Reference

> Selected text from existing public GrowthExpertz pages. Sources remain authoritative; this snapshot was prepared on October 8, 2026.

[Main AI guide](https://growthexpertz.com/llms.txt)


## The Startup Marketing Agency for Funded B2B and SaaS Startups

Source: https://growthexpertz.com/

The Startup Marketing Agency for Funded B2B and SaaS Startups
GrowthExpertz helps funded B2B and SaaS startups build and run their marketing. We combine fractional marketing leadership with hands-on execution across positioning, go-to-market strategy, content, SEO/GEO, paid media, and outreach.
We also help founders build the systems and internal skills to keep marketing moving as the company grows.
Email us
Book a Call
The Trusted Startup Marketing Agency For:
Why Work With Startup  Consultants?
01
Save Money
Don't make costly bad hires. Our clients save ~$200,000+ in the first year working with our startup marketing consultants vs hiring full-time employee's themselves.
02
Make Less Mistakes
A Startup marketing agency has 10x more experience than someone who's only been a fulltime employee. As a client once said we've "seen this movie before" so we've been where you're at & know what to do.
03
Move Faster
We're ready to work from the first week.That time is precious for a founder at your stage. We move faster than anyone else.
04
Pre-Vetted Experts
We're not a platform, you don't have to sign up and search/negotiate. We're a small but mighty group of badass vetted executive startup marketing consultants.
How We Drive Growth
Our startup marketing agency helps build predictable growth engines through a combination of strategy, experimentation, and hands-on execution. Our team works as an extension of your leadership, bringing seasoned startup marketing operators who understand how to turn ideas into measurable results. Whether you need marketing strategy to align your B2B go-to-market strategy, support from a hands-on marketing consultancy, or a structured growth hacking approach to uncover new opportunities, we focus on what actually drives pipeline and revenue.
As a growth marketing consultancy, we partner closely with founders and teams to prioritize high-impact initiatives, run rapid experiments, and refine the channels that matter most.
How Can We Help you?
GrowthExpertz is a boutique San Francisco-based startup consulting firm and marketing consultancy that helps B2B and SaaS tech startups scale through expert marketing and growth help. Led by senior operators with over 30 years of combined experience, we move fast, skip the fluff, and focus on results. Whether you’re building your go-to-market strategy or hiring your first key marketing roles, we bring the clarity and execution startups need to grow. Here are our core services:
Seasoned Startup Marketing Agency
Growth Infrastructure
Internal Team Training
SEO Consulting
PR Consulting
Leadgen/Outreach Consulting
Book a Meeting
DON'T TAKE OUR WORD FOR IT
What Real Founders Say About Us:
These are a small collection of real client testimonials. Many more below.
We saw more downloads than three months of work with another company!
After two weeks of work with GrowthExpertz, we saw more downloads than three months of work with another company!
The team is knowledgeable, experienced, and brings unique and effective marketing strategies. GrowthExpertz quickly identifies problems and provides innovative solutions
Karim Sadik
Founder Tripple Digital Legacy App
Only $5,000 in ads and received $10,000 in recurring revenue.
In our first month with GrowthExpertz we spent only $5,000
in ads and received $10,000 in recurring revenue.
Additionally, they got our product in Forbes in the first week of our partnership. The results have been so impressive throughout this entire process. Can't recommend them enough
Adam Robinson
Founder Retention.com
Highly recommend them with PR, Social and Lead Generation.
I'm a data scientist. I hate Marketing, but I know it's vital to my company's success. We grew a ton from GrowthExpertz help with PR, Social and Lead Generation.
Highly recommend them with PR, Social and Lead Generation.
Charles Givre
Founder of DataDistillr
READ ALL OUR REVIEWS ONLINE!
Explore our startup marketing case studies
Frequently Asked Questions
What does a startup marketing agency do?
A startup marketing agency provides senior marketing strategy and hands-on execution, covering positioning, go-to-market planning, and channel execution, without the cost or risk of a full-time hire. It’s built for founders who need results fast, not a slow internal build-out.
How much does a startup marketing agency cost?
Startup marketing agencies typically cost significantly less than a full-time marketing hire, engagements scale with your stage rather than requiring a fixed six-figure salary commitment. Most startups find this more cost-effective than building an internal team early.
When should a startup hire a marketing agency?
Most startups bring in a marketing agency once they have product-market fit but lack the internal bandwidth to build a repeatable growth engine, typically after a funding round, when growth has plateaued, or when messaging isn’t converting.


## Fractional CMO Leadership + Full Stack Execution for Scaling Startups

Source: https://growthexpertz.com/fractional-cmo/

Fractional CMO Leadership + Full Stack Execution for Scaling Startups
How do you grow your startup before you have big budgets? You don’t hire a full-time employee from a big logo company and blow your runway. Instead, you hire a fractional CMO for startups who can provide expert guidance, cut costs, and efficiently manage your startup’s marketing efforts with minimal investment.
That’s exactly what our fractional CMO agency delivers. Our model gives you access to a senior-level fractional marketing consultant who builds strategy, oversees execution, and aligns your growth systems without full-time executive overhead.
Email us
Book a Call
How Does a Fractional CMO Consultant Work?
We’ve been helping startups scale for nearly 10 years. What we consistently see is startups avoiding full-time marketing hires too early. A fractional CMO for startups provides executive-level strategy and leadership without the $300,000+ salary of a full-time CMO.
A fractional CMO acts as both strategic architect and operator, guiding branding, GTM strategy, channel prioritization, and execution oversight. Whether you need a structured fractional marketing team or hands-on leadership, this model allows you to move faster with less risk.
Book a Call With Us
What Can A Fractional CMO Do?
Finalize Your Messaging For Conversions
Optimize your messaging and branding to convert visitors into customers. A fractional marketing consultant ensures your value proposition is clear, differentiated, and aligned with high-intent acquisition channels.
Optimize Your Product For Virality
A fractional marketing team for tech startups works alongside product and engineering to improve onboarding, activation, and referral loops that support organic growth.
Develop Your Complete Growth Strategy
Before scaling, you need a comprehensive startup growth framework. Our fractional CMO agency designs structured go-to-market strategies that align CAC, retention, and revenue targets.
Prioritize and Run the Right Marketing Channels
Choose channels based on your buyers, goals, budget, and available evidence. Your fractional CMO for startups helps coordinate execution and decide what to continue, change, or stop.
The best time to work with us:
You just raised funding
Growth has plateaued
Messaging lacks clarity
Marketing spend lacks accountability
Channel performance is inconsistent
Technical product marketing requires leadership
Hear From Real Fractional CMO Clients
Brought Structure To Our Marketing
"Working with GrowthExpertz helped us finally bring structure and clarity to our marketing. Before, we were testing things without a real plan, but within a few weeks we had a clear strategy, better messaging, and a much stronger pipeline. Their team is responsive, thoughtful, and truly focused on results"
Maya Radhakrishnan
Founder Different.com.au
The Leadership We've Been Missing
"We weren’t ready to hire a full-time CMO, but we desperately needed experienced leadership. GrowthExpertz stepped in and helped us prioritize the right initiatives, improve our funnel, and get the whole team aligned around clear goals. The difference in focus and execution was huge”
Russ Haywood
Founder of CanWe App
Like Adding a Senior Operator Overnight
"What stood out most was how quickly they integrated with our team. It didn’t feel like working with an outside consultant, it felt like we suddenly had senior operators helping us make better decisions every week. They helped us move faster with way more confidence"
Adam Robinson
Founder Retention.com
What’s Included With Our Fractional CMO Consultants?
Each company we work with follows a structured program led by a dedicated fractional CMO. This includes weekly strategic sessions, direct Slack access, and execution oversight. Whether you need a part-time executive or a broader fractional marketing agency approach, our model adapts to your stage.
Curious to see what that looks like in practice?
Here’s a redacted sample plan of attack for your first 6 months.
(Of course, your agendas will be customized to you; this is just a rough plan).
Download
Besides a weekly marketing session, you’ll get direct access to your CMO via Slack, so you can call or text any time if you’re having any questions. We’ll be there every step of the way. You’ll also get:
Weekly Private Marketing Strategy Calls
Slack and Chat Access 24/7
Execution Guidance and Help
Intros To Your CMOs Network
Strategic oversight from an experienced fractional marketing team
Book a Call With Us
Why Startups Hire a Fractional CMO Instead of a Full-Time Executive
Startups hire a fractional CMO for startups when they need executive-level marketing leadership without the fixed cost and long hiring cycle of a full-time CMO. If you are preparing for fundraising, scaling acquisition, or refining product positioning, working with a fractional marketing consultant provides structured growth direction while protecting runway.
Frequently Asked Questions
What is a fractional CMO?
A fractional CMO is a senior marketing executive who works part-time across one or more companies, providing strategic leadership, go-to-market direction, and execution oversight without the cost of a full-time hire. They own marketing strategy, oversee execution, and integrate directly with your leadership team.
Is a fractional CMO worth it for Series A+ teams?
A fractional CMO can help when your team needs senior marketing leadership but does not yet require a full-time executive. Fit depends on your goals, existing team, execution needs, and required leadership capacity—not funding stage alone.
What is the difference between a fractional CMO and a marketing agency?
A fractional CMO leads strategy, owns marketing decisions, and integrates with your leadership team as a senior operator. A marketing agency focuses on executing specific deliverables like ads, content, or design. Many startups use both together, with a fractional CMO directing the agency.
Can a fractional CMO manage existing teams?
Yes. A fractional CMO often serves as the senior marketing leader overseeing internal teams, freelancers, and external agencies, aligning everyone around a clear strategy, measurable goals, and consistent execution.


## Full-Stack Growth Marketing Agency Services

Source: https://growthexpertz.com/full-stack-marketing/

Full-Stack Growth Marketing Agency Services
GrowthExpertz runs full-stack marketing for funded tech startups, one flat monthly retainer, every channel covered. SEO, PR, paid ads, content, social, and analytics run by a senior team that's embedded in your business like internal staff.
You focus on product and fundraising. We handle everything A to Z. Weekly standups, full transparency, and a team that moves at startup speed. Engagements start at $12,500/month and are built for companies ready to scale, not those still figuring out what marketing they need.
For example, our client withQ started with zero marketing. Over six months, we built their entire growth engine, from PR and paid campaigns to SEO/GEO, outreach, social media,  and events. That work generated 5,874 paid website visits, produced 34 blog posts, and landed coverage in Skift and PhocusWire.
See the full withQ case study
.
Book a Meeting
What Is Full-Stack Marketing?
Full-stack marketing means one team runs every channel, not five agencies each doing one thing. Strategy, execution, and analytics all connected under a single budget and a single point of accountability.
Most funded startups spend more than they should coordinating between a PR agency, an SEO agency, a paid ads agency, and a content freelancer who don't talk to each other. GrowthExpertz replaces that entire stack. Our full-stack marketing services are built for tech startups that need results now, not a six-month strategy deck.
Why Startups Choose a Full-Stack Marketing Agency
Working with a full-stack marketing agency gives founders access to a senior team that moves fast and covers every channel. Unlike single-channel agencies that optimize for their own retainer, a full-stack marketing agency looks across your entire funnel and prioritizes what moves revenue.
Our team works alongside founders and leadership to build
marketing systems
that scale. When you outgrow us, we help you hire the internal team to take it in-house.
What does a full-stack marketing agency actually do?
A full-stack marketing agency runs every channel under one roof. For GrowthExpertz that means strategy and execution across SEO, PR, paid ads, content, social media, ASO, and analytics. One team, one budget, one weekly call.
Who is full-stack marketing for?
The ideal client is a recently funded tech startup with a product and engineering-focused founding team. You need results now and don’t have time for a three-month hiring sprint. You want a plug-in marketing team that buys you time to scale, not a vendor who needs six weeks to onboard.
Full Stack Marketing Services We Provide
As a full stack digital marketing agency, GrowthExpertz provides end-to-end support across every stage of growth. Our full stack marketing services are designed to give startups access to a complete marketing team without the overhead of hiring internally.
Our full stack growth marketers support initiatives across:
•
Full-stack marketing strategy
and GTM
• Product marketing and positioning
•
SEO
and
content strategy
• Paid ads
•
Public relations
• Analytics and funnel optimization
Whether you need a full stack digital marketing consultant to lead strategy or a full execution team to run campaigns, we tailor our approach to your stage of growth.
How We Work
01
Diagnose
We audit your funnel, positioning, and growth opportunities
02
Prioritize
We identify the highest ROI initiatives
03
Execute
Our full stack growth marketing team runs experiments and campaigns
04
Optimize
We continuously analyze performance and refine strategy
Who This Is
NOT
For
Our full stack growth marketing services are best suited for funded startups that are ready to invest in growth and move quickly.
We’re not the right fit for companies looking for basic marketing support or slow, traditional agency timelines.
This ensures we can deliver meaningful results for the companies we partner with.
The Benefits of Working With a Full-Stack Marketing Agency:
Hiring our full-stack marketing agency can offer lots of advantages for businesses of all sizes. When you choose GrowthExpertz as your full stack marketing agency you’ll get:
Comprehensive Marketing Support
A full-stack marketing agency runs every area of your marketing under one roof, including strategy, SEO, paid, PR, content, and analytics, so nothing falls through the gaps between vendors.
Experience and Expertise
GrowthExpertz has a team of expert consultants with a wide range of experience and skills in different areas of marketing.
This provides businesses with access to a wealth of knowledge and expertise that they may not have in-house.
A Warpspeed Approach
GrowthExpertz has a simple motto, “get shit done” and that’s what we’ll instill in your team as well.
We move quick, and that’s how we win.
Cost-effectiveness
Hiring a full-stack marketing agency like GrowthExpertz can be more cost-effective for businesses than hiring multiple agencies or vendors to handle different aspects of their marketing efforts.
It is also almost always more cost effective for smaller and/or younger businesses than trying to set up an in-house marketing team of their own.
Scalability
Our marketing agency services are designed to be scaled to meet the needs of your business as it grows, providing the flexibility to add or remove services as needed.
At GrowthExpertz we are committed to growing with our clients, and have worked with business from the startup stage through 8-figure success, scaling their campaigns as we go. We’ll even help you hire and train your internal team when you’ve outgrown our consulting!
One Point of Contact
Having one marketing agency partner for all your marketing needs, rather than having to coordinate with multiple digital marketing agencies, freelancers or employees will save you tons of time and stress, so let’s do this!
Want to get a proposal?
Book A Call With Us
Our Growth Marketing Agency Testimonials
What Do Founders Say About Us?
$5,000 in ads and received $10,000 in recurring revenue.
In our first month with GrowthExpertz we spent only $5,000 in ads and received $10,000 in recurring revenue. Additionally, they got our product in Forbes in the first week of our partnership. The results have been so impressive throughout this entire process. Can’t recommend them enough
Adam Robinson
Founder Retention.com
They’re absolute hustlers, and willing to work hard and take feedback.
GrowthExpertz’s help has been invaluable in kickstarting our growth marketing efforts. We started out at ridiculous CPLs on our own (think hundreds of dollars), and within several weeks of their help, we saw leads increase and CPL come down to < $40. They’re absolute hustlers, and willing to work hard and take feedback. I'm impressed by their quick turnaround, adaptability, and most of all, the results!
Maya Radhakrishnan
Founder Different.com.au
Couldn’t recommend them more.
I’m in love with GrowthExpertz. They blew me away, helping us revamp our app with better internal product marketing, scaling our social 10x, aligning our vision with our metrics and just making sense of our marketing strategy. Couldn’t recommend them more.”
Russ Haywood
Founder of CanWe App
READ ALL OUR REVIEWS ONLINE!


## Generative Engine Optimization (GEO) Services for AI Search Visibility

Source: https://growthexpertz.com/geo-services/

Generative Engine Optimization (GEO) Services for AI Search Visibility
GrowthExpertz helps startups and SaaS companies improve their visibility in AI-assisted search. Our GEO services combine technical search checks, useful content, clear company information, and evidence of expertise.
We identify the questions your buyers ask, assess how your website answers them, and prioritize improvements. We track brand mentions, citations, and qualified traffic to understand what changes over time.
Talk to a GEO Strategy Expert
What is Generative Engine Optimization?
Generative Engine Optimization is the work of making your company’s public information easier to discover, understand, and reference in AI-assisted search.
That includes clear service descriptions, useful answers to buyer questions, accessible pages, accurate company information, and evidence that supports your claims. These improvements help search engines and readers evaluate your business; inclusion in an AI-generated answer remains outside your control.
How does this work relate to traditional SEO?
Traditional SEO and AI search visibility share important foundations: discoverable pages, useful content, clear site structure, and credible information. SEO supports visibility in search results, while optimization for AI answers also considers how your company and content are referenced.
We connect these efforts so your website answers relevant questions and gives people a clear path from research to contacting your team.
Why does AI-assisted discovery matter for startups and SaaS companies?
Buyers may use AI tools to compare vendors, understand products, and explore solutions. Your website should clearly explain who you help, what you offer, and why your experience is relevant.
GrowthExpertz helps identify gaps in that information and strengthen the pages buyers need when evaluating your business.
What do our GEO services include?
AI Visibility Baseline
Assess a consistent set of buyer questions and record where your company is mentioned, which sources are cited, and which competing businesses appear.
Technical Discovery Audit
Review indexing, canonical URLs, redirects, sitemaps, crawler access, internal links, and structured data. Prioritize problems that prevent useful public pages from being discovered.
Buyer-Focused Content
Improve priority service pages, guides, comparisons, and FAQs with direct answers, clear scope, relevant evidence, and identifiable authors.
Evidence and Measurement
Connect services with relevant case studies and expert profiles. Track repeatable visibility checks alongside available search, referral, and conversion data.
When should companies invest in generative engine optimization?
Consider this work when your buyers use AI tools during research, your company is missing from relevant answers, or your website does not clearly explain your offering.
Start with the underlying search and content gaps. The right priorities depend on your market, existing visibility, and the questions buyers need answered.
How do we approach the work?
We begin with a baseline and a review of your website. We then prioritize technical fixes and content improvements according to their relevance to your buyers and business goals.
After implementation, we repeat the agreed visibility checks and review available traffic and conversion data. This helps distinguish completed improvements from observed results.
Ready to Increase Your AI Search Visibility
Talk with GrowthExpertz about GEO services for your startup. We can review your starting point and discuss which technical and content improvements should come first.
Book a GEO Strategy Session
What Do Founders Say About Us?
$5,000 in ads and received $10,000 in recurring revenue.
In our first month with GrowthExpertz we spent only $5,000 in ads and received $10,000 in recurring revenue. Additionally, they got our product in Forbes in the first week of our partnership. The results have been so impressive throughout this entire process. Can’t recommend them enough
Adam Robinson
Founder Retention.com
They’re absolute hustlers, and willing to work hard and take feedback.
GrowthExpertz’s help has been invaluable in kickstarting our growth marketing efforts. We started out at ridiculous CPLs on our own (think hundreds of dollars), and within several weeks of their help, we saw leads increase and CPL come down to < $40. They’re absolute hustlers, and willing to work hard and take feedback. I'm impressed by their quick turnaround, adaptability, and most of all, the results!
Maya Radhakrishnan
Founder Different.com.au
Couldn’t recommend them more.
I’m in love with GrowthExpertz. They blew me away, helping us revamp our app with better internal product marketing, scaling our social 10x, aligning our vision with our metrics and just making sense of our marketing strategy. Couldn’t recommend them more.”
Russ Haywood
Founder of CanWe App
READ ALL OUR REVIEWS ONLINE!
Frequently Asked Questions
What is Generative Engine Optimization?
Generative engine optimization improves how clearly your company and content can be discovered, understood, and referenced in AI-assisted search. It combines technical search fundamentals, useful content, and credible supporting information.
How does this work differ from SEO?
The foundations overlap. SEO supports visibility in search results; optimization for AI-generated answers also evaluates mentions and citations. We use both search and available AI visibility data to assess progress.
Do startups need this work right now?
It depends on how your buyers research and how clearly your website answers their questions. An initial audit can identify whether technical fixes, stronger content, or better supporting evidence should come first.
How long does it take to show results?
Technical changes can be checked after implementation, but indexing and AI visibility changes take varying amounts of time. Results depend on your starting point, competition, content, and the platforms being measured. We establish a baseline and evaluate changes over time without promising a fixed citation or ranking timeline.


## How We Built withQ’s Marketing Engine From Zero

Source: https://growthexpertz.com/withq-case-study/

How We Built withQ’s Marketing Engine From Zero
Andrew Lee Miller
June 11, 2026
Overview
withQ
(formerly Q Concierge) is a San Francisco-based AI startup founded in 2024 that embeds voice AI into hotel operations to capture missed revenue, answer every guest request, and eliminate labor gaps. Backed by Orrick, The House Fund, and Recursive Ventures.
From no website traffic and zero marketing channels to a rebranded AI company with PR coverage, paid campaigns, 34 blog posts, and a full-time marketing hire, in 6 months.
367K+ Total Paid Impressions | 5,874 Paid Website Visits | 34 SEO Blog Posts Published | 2 Top Industry Publications | 200+ Monthly Website Visits
Ready to grow your startup?
Book a Free Strategy Call with GrowthExpertz
See the Full Case Study
The Situation
When
GrowthExpertz
came on board in January 2026, withQ (then operating as Q Concierge) had something real: a working product, live deployments with major hotel brands, and roughly $10M in pipeline. What it didn’t have was a
marketing function
of any kind.
No strategy. No active channels. No social presence to speak of. The website lived at qconcierge.io and was designed to look like a luxury hotel property, not a B2B SaaS company trying to sell to hotel operators. And underneath all of that, the brand itself was working against the product: the “concierge” framing and “voice AI” positioning weren’t what buyers were looking for when they hit the site.
The Brand Problem
The “Q Concierge” name and “voice AI platform” positioning set the wrong expectations. It pulled the wrong audience and framed the product in a way that didn’t match how hotel operators actually made purchasing decisions.
The Pipeline Problem
$10M in pipeline that wasn’t closing. Without marketing infrastructure to build credibility, generate inbound, or give the sales team a content foundation to work from, growth was entirely dependent on founder-led outreach.
The Website Problem
qconcierge.io was designed like a hotel website, not a SaaS conversion machine. No SEO structure, no clear CTA architecture, and messaging that confused visitors rather than qualifying them.
The Channel Problem
Zero active marketing channels. No paid campaigns, no content engine, no PR presence, no social strategy. The company was effectively invisible everywhere hotel operators spend time online.
The Approach
GrowthExpertz brought on three digital marketing interns and built the entire marketing engine from scratch simultaneously, not sequentially. Each intern owned a distinct channel: website and
SEO/GEO
, outreach, and PR/social/paid. This parallel approach meant channels could be tested against the real audience within weeks, not quarters.
Three months in, the model had proven out. The three intern roles were consolidated into a single Marketing Manager position, with one of the original interns promoted to own the combined function on a month-to-month basis going forward.
What We Built:
PR & Media Relations | Paid LinkedIn Ads | Google Search & Display | SEO/GEO Content | Email Outreach | Instagram & YouTube | X (Twitter) | Website Redesign | Brand Strategy | Marketing Hire & Training | Event Strategy
PR Track
Targeted the two highest-authority publications in travel and hospitality. Landed coverage in both
Skift
and
PhocusWire
within the first three months, giving withQ its first real third-party credibility with the buyer audience that matters most.
Content & SEO/GEO Track
Launched a consistent blog publishing cadence optimized for both traditional search and AI-driven discovery (
GEO
). Combined with technical
SEO
work on the site, this built a compounding organic asset that keeps pulling qualified traffic long after each post goes live.
Paid Acquisition Track
Ran campaigns across LinkedIn, Google Search, and Google Display simultaneously. 9 total campaigns. The goal was to A/B test messaging against the target audience fast, gather real conversion data, and use it to sharpen positioning ahead of the rebrand.
Social Media Track
Launched Instagram, YouTube, and X from zero. Scaled the existing LinkedIn presence through organic content plus paid distribution, putting withQ in front of hotel operators across every channel where they’re actually active.
Ready to grow your startup?
Book a Free Strategy Call with GrowthExpertz
The Rebrand: Q Concierge Becomes withQ
Around the three-month mark, the quantitative and qualitative data converged on the same signal: there was a fundamental disconnect between the messaging on the website and what visitors expected when they arrived. The “concierge” framing and “voice AI” positioning were pulling the wrong audience and framing the product incorrectly.
The decision was made to rebrand entirely.
Before:
Q Concierge | “#1 voice AI platform for hospitality” | qconcierge.io | luxury hotel aesthetic | wrong audience signal | low conversion rate
After:
withQ | “The AI workforce for hotel operations” | withq.ai | SaaS-native design | operator-first messaging | CRO-optimized
What Changed: New brand name & URL | Full website redesign | Repositioned messaging | New visual identity | Ad creative refresh | Social rebrand | Conference & event presence | Relaunch paid campaigns
The Insight
Hotel operators weren’t looking for a “concierge.” They were looking for a solution to a labor problem. Repositioning withQ as “the AI workforce for hotel operations” reframed the product around the pain they were already trying to solve, and immediately changed how visitors engaged with the site.
Results: PR
The team targeted PR in exactly the right places: the two publications hotel operators and hospitality investors actually read. Both placements happened within the first three months of the engagement, before the rebrand, establishing credibility with the target audience at the exact moment withQ was starting to build awareness.
Skift
– March 3, 2026
PhocusWire
– March 23, 2026
withQ’s first hosted event launches in June 2026, marking the shift from showing up at other people’s conferences to convening their own audience.
Results: Content & SEO/GEO
The content and SEO/GEO track produced 34 optimized blog posts over the six-month window, each one built to rank in both traditional search and AI-generated responses (GEO). Combined with on-site technical SEO work, this drove the site to 200+ monthly visits and gave withQ a compounding organic asset that keeps working after every post goes live.
34
SEO/GEO-Optimized Blog Posts Published
200+
Monthly Website Visits (from zero)
30.3K
Total Google Search Impressions (6 months)
Google Search Console | 537 clicks, 30.3K impressions, avg. position 9.6 (6-month window)
Results: Paid Advertising
The team ran campaigns across LinkedIn, Google Search, and Google Display in parallel, testing messaging, creatives, and offers against the real audience. Across 9 campaigns total, the effort generated over 367,000 impressions and drove 5,874 visits to withq.ai.
367K+
Total Impressions Across All Paid Channels
5,874
Total Paid Website Visits
9
Campaigns Launched Across 3 Platforms
LinkedIn Ads: 3,114 visits | 153,371 impressions Google Ads: 2,760 visits | 214,000 impressions | $0.98 avg. CPC
The Outcome
Six months in, withQ went from having no marketing function to running PR, paid, SEO/GEO, outreach, social, content, and events end-to-end. The rebrand is live. The pipeline has credibility. And the marketing engine is owned by a dedicated Marketing Manager who came up through the intern cohort
GrowthExpertz recruited
, trained, and managed.
2
Top-tier hospitality publications
34
SEO blog posts live and compounding
367K+
Paid impressions generated
5,874
Paid website visits driven
200+
Monthly organic visits (from zero)
1
Full-time Marketing Manager hired & trained
Ready to grow your startup?
Book a Free Strategy Call with GrowthExpertz
“I thought we didn’t need marketing before but I can attest that in just 6 months the team was able to legitimize our business, drive leads, get targeted PR, do outreach to thousands of prospects, test ads on many platforms, get us to show up on Google and AI, and relaunch the brand. Actually quite impressive.”
– Jonathan Lei, CEO & Co-Founder, withQ
Andrew Lee Miller
Andrew Lee Miller is a veteran startup marketer, growth hacker, and founder of GrowthExpertz with more than 20 years of experience helping startups scale. Known online as “AndrewStartups,” he has helped drive multiple VC-backed startup exits, advised dozens of funded SaaS companies, and built growth systems for early-stage startups across industries. Since founding GrowthExpertz in 2016, Andrew has focused on lean, AI-powered startup marketing strategies spanning SEO, content, paid ads, PR, outbound, and growth experimentation. He’s also a global keynote speaker, published author, and startup growth coach who has lectured in more than 15 countries on startup marketing and growth hacking.
Related posts:
The Death of being put “On Hold”: How Voice AI is Revolutionizing Hotels and Travel
SEO vs GEO: What Startups Need to Know About AI Search
GEO vs SEO: What’s the Difference and Why It Matters
What is GEO (Generative Engine Optimization)? The Complete Guide


## GEO for B2B Startups: How to Get Discovered Before Buyers Know Your Name

Source: https://growthexpertz.com/geo-for-b2b-startups/

GEO for B2B Startups: How to Get Discovered Before Buyers Know Your Name
Andrew Lee Miller
September 17, 2026
For a B2B startup, getting in front of the right buyer is only part of the challenge. The bigger question is what happens when that buyer starts researching a solution but does not know your company exists.
That was one of the key marketing discussions between
Andrew Lee Miller
and
Beth Flippo
, founder and CEO of
Dexa
, on
Episode 54
of
Funded, Now What?!
. Dexa has raised $18 million and built partnerships around autonomous drone delivery, but Andrew’s advice focused on a problem that applies to many B2B startups: how do you build awareness when much larger companies already dominate the conversation?
Ready to take the next step?
Book a Free Strategy Call
What is GEO for B2B startups?
GEO, or
Generative Engine Optimization
, is about making your company easier for AI search tools to discover, understand and mention when potential customers ask relevant questions.
Instead of only targeting searches for your company name, startups can create useful content around the questions buyers are actually asking. Andrew suggested that Dexa could build content around searches such as
top last-mile delivery companies
,
drone delivery startups
, and comparisons between Dexa and competitors.
The goal is simple: when a buyer asks ChatGPT, Gemini or another AI tool to research a category, your company should have a chance to be part of that conversation. GrowthExpertz describes GEO as an extension of
traditional SEO
as search increasingly moves from lists of links toward AI-generated answers.
How do you know whether GEO is bringing in business?
Track whether your company is mentioned or linked when buyers ask relevant questions, then track visits from AI tools and meetings booked by those visitors. Google search impressions help measure search visibility, but they do not tell you how often ChatGPT or other AI tools recommend your company.
Why does this matter for B2B startups?
B2B buyers often research vendors before they ever fill out a form or speak to sales. That makes discovery especially important for startups selling complex or high-value products.
Andrew described the opportunity as getting into the conversation
before the buyer knows your name
. A company might search for the best vendors in a category, compare different solutions, or ask AI which companies are worth considering. If your content clearly answers those questions, you have another way to enter the buying process.
For Dexa, that could mean creating useful pages explaining drone delivery, comparing different last-mile approaches, explaining the technology, and answering the questions retailers, restaurants and other potential partners are likely to ask. Dexa already positions its technology around retail, restaurants, groceries and pharmacy, giving it several clear areas for relevant content.
GEO is not the only channel
Andrew also recommended doubling down on
LinkedIn
and
PR
.
For a founder like Beth, LinkedIn can be more than a place to announce company updates. Her experience as an engineer, founder, fundraiser and operator gives her plenty of material for founder-led content. The company page can then focus more on the technology, pilots, partnerships and business applications.
PR adds another layer of credibility. Andrew recommended building relationships with relevant journalists, starting locally and then moving toward larger national publications. Third-party coverage can help people discover a startup, but it can also give AI systems more independent information about the company.
The bigger lesson for founders
The takeaway is not to abandon traditional SEO, PR or social media for GEO. It is to connect them.
Create content around real buyer questions. Build a strong founder presence. Earn credible third-party mentions. Make it easy for search engines and AI tools to understand exactly what your company does and who it serves.
That gives a startup more opportunities to be discovered at the moment a potential customer is researching a solution, even when that customer has never heard the company’s name before.
Listen to Episode 54 of
Funded, Now What?!
to hear
Andrew
and Beth discuss Dexa, fundraising, PR, LinkedIn, GEO and the challenge of building awareness against much larger competitors.
Ready to take the next step?
Book a Free Strategy Call
Andrew Lee Miller
Andrew Lee Miller is a veteran startup marketer, growth hacker, and founder of GrowthExpertz with more than 20 years of experience helping startups scale. Known online as “AndrewStartups,” he has helped drive multiple VC-backed startup exits, advised dozens of funded SaaS companies, and built growth systems for early-stage startups across industries. Since founding GrowthExpertz in 2016, Andrew has focused on lean, AI-powered startup marketing strategies spanning SEO, content, paid ads, PR, outbound, and growth experimentation. He’s also a global keynote speaker, published author, and startup growth coach who has lectured in more than 15 countries on startup marketing and growth hacking.
Related posts:
SEO vs GEO: What Startups Need to Know About AI Search
How Do You Growth Hack a B2B SaaS Startup? The Playbook
What is GEO (Generative Engine Optimization)? The Complete Guide
GEO vs SEO: What’s the Difference and Why It Matters


## Top 12 Fractional Marketing Experts Startups Should Know

Source: https://growthexpertz.com/fractionalmarketingexperts/

Top 12 Fractional Marketing Experts Startups Should Know
Andrew Lee Miller
October 5, 2026
Knowing how to find a
fractional CMO
can be the difference between steady growth and wasted marketing spending. The best fractional marketing experts bring insightful strategy, execution, and leadership to help startups scale without the insane overhead of a full-time hire.
Whether you’re looking to find a fractional CMO for your startup, work with a
fractional CMO agency
, or get guidance from a growth marketing consultant, these 12 experts are some of the best in the business.
Ready to take the next step?
Book a Free Strategy Call
1. Andrew Lee Miller – Startup Growth & Early-Stage Marketing Expert
Specialty:
Pre-seed to Series B startup marketing, organic and paid growth
Founded by marketing expert
Andrew Lee Miller
after driving his third startup exit,
GrowthExpertz
has become one of the top fractional agencies for startups looking to scale. Andrew is a
leading fractional CMO consultant
known for scaling startups
without massive ad spend.
He’s helped nearly
100+ startups
in over 15 countries accelerate their growth with
efficient and effective marketing strategies.
Why Startups Work With Andrew:
Proven track record in
early-stage startup growth
Deep expertise in
organic, paid, and viral marketing
Hands-on approach focused on strategy, execution, and optimization
Learn More About Andrew
and the
GrowthExpertz Team
2. Mark Evans – B2B SaaS & Content Marketing Specialist
Specialty:
SaaS, content marketing, positioning & messaging
Mark Evans helps B2B SaaS startups refine their
go-to-market strategy, messaging, and content marketing.
He’s known for helping companies build
brand positioning
that resonates with customers.
Why Startups Work With Mark:
Strong focus on
storytelling & personal branding
Expert in
SaaS marketing strategy
Works closely with leadership teams to drive long-term growth
Learn More About Mark
3. Allan Dib – Author of “The 1-Page Marketing Plan”
Specialty:
Small business marketing, growth frameworks
Allan Dib is a
Digital Growth Consultant
best known for his
1-Page Marketing Plan
, a simple framework for building a
scalable marketing strategy.
He specializes in helping startups simplify
customer acquisition and retention.
Why Startups Work With Allan:
Creator of the
1-Page Marketing Plan
Helps startups
execute simple, high-ROI strategies
Works across
multiple industries
Learn More About Allan and His Team
4. Casey Stanton – Founder of CMOx
Specialty:
Marketing leadership & outsourced CMO services
Casey Stanton is the founder of
CMOx
, a
Fractional CMO agency
specializing in
marketing leadership for scaling companies.
His team provides
outsourced CMO services
for startups that need strategic direction.
Ready to take the next step?
Book a Free Strategy Call
Why Startups Work With Casey:
Runs a
dedicated Fractional CMO agency
Focuses on
long-term, sustainable growth
Ideal for startups ready to
scale beyond founder-led marketing
Learn More About Casey and His Team
5. Mike Volpe – Former HubSpot CMO & Growth Advisor
Specialty:
Growth marketing, demand generation, SaaS
Mike Volpe is known as
one of the original growth marketing experts,
having helped build HubSpot into a marketing powerhouse. Now, he advises startups on
demand generation, growth hacking, and scaling SaaS businesses.
Why Startups Work With Mike:
Former
CMO of HubSpot & cybersecurity leader of Cybereason
Helps startups build
high-performance growth teams
Expert in
demand gen, ABM, and inbound marketing
Learn More About Mike
6-12: Other Top Fractional Marketing Experts You Should Know
Gaetano DiNardi
– B2B SaaS demand generation & inbound marketing specialist
April Dunford
– Positioning expert & author of “Obviously Awesome”
Chris Walker
– CEO of Refine Labs, demand generation leader
Peep Laja
– Conversion optimization & CRO expert
Rand Fishkin
– SEO & content marketing authority, founder of Moz & SparkToro
Noah Kagan
– Growth hacking expert, founder of AppSumo
Benji Hyam
– Co-founder of Grow & Convert, content marketing leader
Find the Right Fractional Marketing Expert for Your Startup
Choosing the right fractional marketing expert or agency depends on your startup’s stage, industry, and marketing challenges. Whether you need growth marketing to build your demand gen engine or a digital growth consultant to optimize paid acquisition, working with the right expert will help you scale faster. If you’re ready to take the next step,
book a consultation with GrowthExpertz.
Andrew Lee Miller
Andrew Lee Miller is a veteran startup marketer, growth hacker, and founder of GrowthExpertz with more than 20 years of experience helping startups scale. Known online as “AndrewStartups,” he has helped drive multiple VC-backed startup exits, advised dozens of funded SaaS companies, and built growth systems for early-stage startups across industries. Since founding GrowthExpertz in 2016, Andrew has focused on lean, AI-powered startup marketing strategies spanning SEO, content, paid ads, PR, outbound, and growth experimentation. He’s also a global keynote speaker, published author, and startup growth coach who has lectured in more than 15 countries on startup marketing and growth hacking.
Related posts:
What Does a Fractional CMO Actually Do? (A 2026 Guide)
Growth Expert Guide: Unlocking Success Strategies for 2026
How Much Does a Fractional CMO Cost? (2026 Pricing)
Fractional Cmo Early Stage: Complete Guide for Startups


## How AI Startups Can Build Distribution Before the Market Gets Crowded

Source: https://growthexpertz.com/ai-startup-distribution-strategy/

How AI Startups Can Build Distribution Before the Market Gets Crowded
Andrew Lee Miller
September 24, 2026
AI startups are entering a market where new products appear almost every day. The technology can be impressive, but when competitors have access to many of the same AI models and tools, building a great product is only part of the challenge. The bigger question is how you make sure the right customers know about it, understand it and trust it before the market becomes crowded.
During a recent episode of
Funded, Now What?!
,
Andrew Lee Miller
spoke with
Jason Hu
, founder and CEO of
Nexad
, about exactly that problem. Andrew’s advice was simple:
start building distribution early
. For an AI startup, that means combining customer relationships, content,
PR
,
SEO
,
GEO
, events and targeted outreach instead of waiting until the product is finished to start marketing it.
Ready to take the next step?
Book a Free Strategy Call
What Does Distribution Mean for an AI Startup?
Distribution is more than paid advertising. It is the network of channels, relationships and content that helps potential customers discover your company and gives them reasons to believe you can solve their problem.
For Nexad, the initial target is marketing agencies that want to automate repetitive paid advertising work. Rather than trying to build an AI platform for every type of marketing customer immediately, Jason explained that the company is starting with a specific niche and building alongside early customers. Andrew agreed with that approach, pointing out that early-stage startups need to understand what actually works before trying to scale it.
That customer feedback can then become part of the distribution strategy.
How Can AI Startups Use SEO and GEO?
One of Andrew’s biggest opportunities for Nexad was getting ahead of the search demand around a new category. GEO stands for
Generative Engine Optimization
, which focuses on making a company and its content more likely to appear in AI-generated answers from tools such as ChatGPT, Perplexity and Google AI Overviews.
For an early AI startup, this means creating useful content around the questions potential customers are already asking. Instead of publishing only company announcements, founders can build
how-to content, comparison articles, category guides and answers to specific buyer questions
. That gives search engines and AI systems more useful information to understand and potentially cite.
Andrew also stressed that content alone is not enough. PR and links from relevant industry publications can help establish the authority behind that content, especially when a startup is trying to become known for a new category.
Why Should AI Startups Invest in PR Early?
When a category is new, being mentioned by credible publications can help a startup establish its position before dozens of competitors arrive.
Andrew pointed out that Nexad had already received PR around its fundraising, but suggested going further with
targeted PR focused on marketing and advertising publications
. The goal is not simply to announce that the company raised money. Instead, the company should become part of the conversation around AI marketing, digital workers, advertising automation and the future of marketing agencies.
That combination of useful content, third-party coverage and backlinks can support both traditional
SEO and GEO
.
How Can Startups Reach a Narrow B2B Audience?
A small, well-defined audience can actually make marketing easier.
Andrew recommended targeted
LinkedIn advertising
for Nexad because the company knows exactly who it wants to reach: people working at marketing and advertising agencies. Rather than expecting LinkedIn ads to generate every lead, he described them as
ground cover
for outbound sales. Someone might receive an outreach message, then see the company again in their LinkedIn feed, search for it later and eventually become familiar enough to take a meeting.
The same principle applies to industry events. Andrew suggested that startups do not always need an expensive conference booth. They can attend relevant conferences, meet people in the lobby, host a small dinner or drinks event nearby and invite the companies they most want to meet. The objective is to create conversations with the right people rather than simply collect as many business cards as possible.
Why Customer Conversations Still Matter
AI automation does not eliminate the need for human relationships. In fact, Jason’s experience building an internal marketing agency showed the opposite.
Nexad created an agency operation inside the company so its team could use its own product while working directly with customers. That gave the product team a much closer understanding of how marketing agencies actually work, what they struggle with and where automation helps or falls short.
For AI startups, that is an important lesson. Build the product, but keep talking to the people who use it. Attend their events, ask questions, learn their language and turn what you learn into better products and better marketing.
Ready to take the next step?
Book a Free Strategy Call
Distribution Can Become the Differentiator
The technology behind an AI product may eventually become easier for competitors to replicate. Distribution is harder to copy because it is built through relationships, reputation, customer knowledge, content, search visibility and years of showing up in the right places.
That is why Andrew’s advice to Nexad goes beyond “do more marketing.” It is about building a market position before the market becomes crowded.
For an AI startup, the playbook is straightforward:
know your niche, talk to customers,
create useful how-to content
, optimise for SEO and
GEO
, earn relevant PR and backlinks, use targeted LinkedIn advertising, show up at industry events and keep building relationships.
The earlier those pieces come together, the easier it becomes for customers to find you when they are ready to buy.
In an AI market where technology is becoming easier to replicate, distribution may become one of your strongest competitive advantages.
Listen to the full
Funded, Now What?!
conversation with Jason Hu, founder and CEO of Nexad, for more on AI marketing automation, customer acquisition, SEO, GEO, PR, events and the growth strategies Andrew recommended for reaching marketing agencies.
Andrew Lee Miller
Andrew Lee Miller is a veteran startup marketer, growth hacker, and founder of GrowthExpertz with more than 20 years of experience helping startups scale. Known online as “AndrewStartups,” he has helped drive multiple VC-backed startup exits, advised dozens of funded SaaS companies, and built growth systems for early-stage startups across industries. Since founding GrowthExpertz in 2016, Andrew has focused on lean, AI-powered startup marketing strategies spanning SEO, content, paid ads, PR, outbound, and growth experimentation. He’s also a global keynote speaker, published author, and startup growth coach who has lectured in more than 15 countries on startup marketing and growth hacking.
Related posts:
SEO vs GEO: What Startups Need to Know About AI Search
GEO vs SEO: What’s the Difference and Why It Matters
10 Growth Hacking Case Studies Every Founder Should Study
What is GEO (Generative Engine Optimization)? The Complete Guide