Overview
Ahmed Mokthar launched GreySkies, a SaaS platform for the Telecommunications industry, quietly without even having a website, but eventually he knew he needed to launch the brand, scale GTM and get clients on his own. He wanted to keep costs low and avoid building an internal marketing team. Enter the GrowthExpertz Fractional CMO Coaching Program!
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Goals
Launch Get this brand new, bootstrapped startup off the ground, branded, and out to market in a very niche, high LTV B2B SaaS environment.
Go To Market Create new lead generation strategies, launch scale the PR and thought leadership efforts and finalize the GreySkies brand, messaging and online presence.
Recruitment Lastly, they wanted GrowthExpertz to source, hire, and train a new internal junior marketing manager.
How We Did It
Website Design & Hiring First, we started out helping the company strategize and design a conversion-focused website that would drive meetings and leads for the sales team. Then we set out to find a locally-based Junior Marketer who would work full-time inside of the company to reduce the CEO’s time investment in Marketing, under our training.
Marketing Strategy Once she was in place, we set out to develop an annual marketing calendar for the company that was based off top-performing SaaS companies. This included Webinars, LinkedIn Advertising, Public Relations, Speaking and Thought Leadership, Social Media Marketing, Content Marketing and more.
Lead Generation
- Built quality prospect email lists by company and industry.
- Creatively wrote and got approval on email templates that can be used to drive new prospects.
- Worked with the team to compile, suggest, create content needed for sales outreach including testimonials, case studies, videos, discount offers etc.
- Built automation for followups and touchbacks to ensure the sales team stays busy.
PR/Public Relations
- Built targeted media lists in general media and in Telecom media as well
- Developed and distributed press releases that tell the company’s stories.
- Got leadership featured in several nice telecom media and speaking events for free.
- Trained GreySkies executive leadership on media relations and how to speak in interviews.
Social Media Marketing
- Crafted the company’s voice and social media strategy.
- Built automation to grow the company’s social media presence.
- Created and scheduled content for all channels.
- Organized and facilitated client testimonials from big logos.
- Managing Off-page social media and community engagement as well as linkbuilding.
Paid Advertising
- Strategized cutting edge paid ad campaigns that included technical blogs, webinar recordings, CTA focused ads and more.
- Built targeted campaigns across multiple platforms to test.
- Developed and finalized creatives that represent the company well.
- Launched with efficient tests and ongoing campaign management.
- Optimized and reporting on key KPIs to the leadership team.
The Outcome
GreySkies has a complex sales process that takes 16-18 months to close clients, but during our first 12 months we were able to not only craft a significant online presence for GreySkies, but also finalize the company’s growth playbook with proven data, develop hundreds of qualified leads for the sales team for a niche product, scale the CEOs thought leadership to thousands of followers on LinkedIn, and hire, train and manage a junior marketer into full marketing fluency. They now have a full sales pipeline and the content, as well as refined messaging to close millions of dollars more in ARR.
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“Working with Andrew and the GrowthExpertz team has been a pleasure. They are the consummate professionals. Their action and results-oriented outlook has helped us transform the entire organization into a more lean, goals-focused tech company. They have a deep expertise in online marketing strategies and lead generation and it’s really paid off for us. We are in our third year of working with them and will continue working with them for years to come.”
– Ahmed Mokthar, CEO and Founder of GreySkies Inc.
Andrew Lee Miller is a veteran startup marketer, growth hacker, and founder of GrowthExpertz with more than 20 years of experience helping startups scale. Known online as “AndrewStartups,” he has helped drive multiple VC-backed startup exits, advised dozens of funded SaaS companies, and built growth systems for early-stage startups across industries. Since founding GrowthExpertz in 2016, Andrew has focused on lean, AI-powered startup marketing strategies spanning SEO, content, paid ads, PR, outbound, and growth experimentation. He’s also a global keynote speaker, published author, and startup growth coach who has lectured in more than 15 countries on startup marketing and growth hacking.
