How GrowthExpertz launched GetEmails to $12mm ARR

Overview

Adam Robinson already had a successful email SaaS business, when his team developed a new feature that had enough potential to spin it out as its own service. The goal was to get this brand new, bootstrapped startup off the ground, branded, and out to market. Get the CAC down to a scalable number and create buzz and brand awareness for this new technology.

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The Challenge

The tool was highly controversial, illegal outside of U.S according to GDPR but he knew it had massive potential. The tool grabbed unidentified users’ email addresses the moment they visit a website without their permission, legally. How do you brand this as a powerful tool for marketers? Enter the GrowthExpertz!

How We Tackled It

First we started out by branding the company as GetEmails, a revolutionary new marketing tool and we coined the term #EmailBasedRetargeting as the software allows customers to instantly retarget website visitors via their email inbox, whilst they’re still on a customer’s website. A revolution was born.

Then we spearheaded the website design and development including copy, messaging and soup to nuts website layout.

Lead Generation:

• Building quality prospect email lists by company and industry.
• Creatively writing and getting approval on email templates that can be used to drive new prospects.
• Working with the team to compile, suggest, create content needed for sales outreach including testimonials, case studies, videos, discount offers etc.
• Building automation for followups and touchbacks to ensure the sales team stays busy.

Social Media Marketing:

• Crafting the company’s voice and social media strategy.
• Creating and scheduling content for all channels.
• Organizing and facilitating User Generated Content from customers/users.
• Managing Off-page social media and community engagement as well as linkbuilding.

PR/Public Relations:

• Building targeted media lists in general media and in data science media as well
• Developing and distributing press releases that tell the company’s stories.
• Getting leadership featured in several article/tv/podcast interviews including Forbes, Entrepreneur Magazine and more.
• Training GetEmails executive leadership on media relations and how to speak in interviews.

Paid Advertising:

• Optimization and reporting on key KPIs to the leadership team.
• Strategizing cutting edge paid ad campaigns that included the founders.
• Building targeted campaigns across multiple platforms to test.
• Developing and finalizing creatives that represent the company well.
• Launching with efficient tests and ongoing campaign management.

The Outcome

GrowthExpertz was able to not only create a significant online presence for GetEmails, but in a few short months we landed meetings and demos for the founding team with key decision makers at Paypal, Netflix, Nest, Visa, Anthem, Oracle and more. The company raised $10,000,000 off the back of our success and is well on their way to millions in revenue.

Featured in Forbes: “A Startup Says It Can Secretly Get The Email Addresses Of Your Website Visitors. Is That OK?”

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“Andrew and the GrowthExpertz team crushed this project. In the first month they helped us find a brand name, an incredible GTM strategy and position. By month 3 we had a CAC that was 10% of our LTV, published articles in Forbes and Entrepreneur magazine and we’re doing $10,000/mo ARR. Now we’re at $10,000,000 and never looking back.”

– Adam Robinson, Founder of GetEmails