Fractional Marketing Team for SaaS and Tech Startups
Let us build your Fractional Marketing Team. Save >$300k on growth in year one.
GrowthExpertz plugs a fractional marketing team into your funded SaaS or tech startup. CMO-level strategy, hands-on execution across SEO, content, paid ads, and PR, all for a fraction of a full-time hire.
Why founders end up here
Most funded startups hit the same wall. You need marketing leadership and you need execution. You don’t want to spend $200K plus equity on a full-time CMO who’ll take 3 months to hire and another 3 to ramp. You also don’t want to write $10K checks to four different agencies just to cover the basics.
The math doesn’t work either way.
A full-time CMO is too expensive too early. Freelancers can’t replace senior strategy. Big agencies want long contracts and treat you like just another client.
A fractional marketing team solves the cost problem and the coverage problem at the same time. One senior team. Part-time hours every week. Full-stack execution. You get the experience of a CMO without the cost of one.
What you get on day one
Strategy and leadership
- Fractional CMO leadership and go-to-market strategy
- Marketing ops setup (analytics, attribution, reporting)
- Weekly priorities tied to revenue, not vanity metrics
Execution across channels
- SEO and GEO (Generative Engine Optimization)
- Content production and editorial planning
- Paid media (Google, LinkedIn, Meta)
- PR and earned media outreach
- Podcast and influencer campaigns
Built-in flexibility
- Add or remove services as priorities shift
- Pay for what you need, not a fixed bundle
- Train your internal team when you’re ready to bring it in-house
GrowthExpertz has been running this model since 2016. The playbooks already exist. No 90-day ramp. No “discovery phase” that costs $20K and 6 weeks.
Who does GrowthExpertz work with?
Pre-seed to Series A SaaS or B2B tech startup that’s just raised, or is close to it, and needs to build out their marketing with proven playbooks and senior operators.
Post-funding company trying to go to market. You’ve got product, you’ve got runway, and now you need GTM, brand, and a real marketing engine.
Founder doing too much of the marketing yourself. You know what good looks like. You don’t have time to execute it. And the work you’re doing is pulling you away from the product, sales, or fundraising.
If you’re at scale ($20M+ ARR) and need to build a full in-house marketing org, we can also help with fractional recruiting.
Why fractional beats hiring a CMO or signing with an agency
Vs. hiring a full-time CMO: A senior SaaS CMO in 2026 runs $250-350K base, plus equity, plus benefits, plus 6 months between search time and ramp. Even when they start, you’re paying full-time rates for a role that, at most early-stage startups, only needs part-time leadership. A fractional CMO inside our team gives you the same expertise at a fraction of the cost.
Vs. hiring an agency: Agencies sell single channels. A PR agency only does PR. A paid agency only does paid. By the time you’ve covered PR, paid, SEO, content, and social, you’re paying four separate vendors who don’t talk to each other and are each charging you their full minimum.
GrowthExpertz covers all of those channels for a single fixed monthly budget. We’re a consultancy with execution, so strategy and the actual work happen on the same team. SEO knows what content is shipping. Paid knows what PR landed. The CMO plans strategy based on what’s worked across dozens of similar companies.
You’re not paying four agencies. You’re not paying for a full-time CMO. You’re paying for one senior team that handles all of it.
See if we're the right fit
We’re picky about who we work with, and you should be too. Book a 30-minute strategy call to share what you’re working on. If we’re the wrong fit, we’ll tell you straight.
Or check out our marketing process to see how engagements actually run.
Real results from real founders
What Do Founders Say About Us?
We saw more downloads than three months of work with another company!
After two weeks of work with GrowthExpertz, we saw more downloads than three months of work with another company! The team is knowledgeable, experienced, and brings unique and effective marketing strategies. GrowthExpertz quickly identifies problems and provides innovative solutions
Karim Saidk
Founder Tripple Digital Legacy App
They’re absolute hustlers, and willing to work hard and take feedback.
GrowthExpertz’s help has been invaluable in kickstarting our growth marketing efforts. We started out at ridiculous CPLs on our own (think hundreds of dollars), and within several weeks of their help, we saw leads increase and CPL come down to < $40. They’re absolute hustlers, and willing to work hard and take feedback. I'm impressed by their quick turnaround, adaptability, and most of all, the results!
Maya Radhakrishnan
Founder Different.com.au
Couldn’t recommend them more.
I’m in love with GrowthExpertz. They blew me away, helping us revamp our app with better internal product marketing, scaling our social 10x, aligning our vision with our metrics and just making sense of our marketing strategy. Couldn’t recommend them more.”
Russ Haywood
Founder of CanWe App
Frequently Asked Questions
What does a fractional CMO actually do?
A fractional CMO runs your marketing strategy on a part-time basis. Same job as a full-time CMO, positioning, GTM, channel strategy, team leadership, and pipeline ownership, just spread across multiple clients instead of one. At GrowthExpertz, the fractional CMO is the senior brain that connects strategy to the team executing SEO, content, paid, and PR.
What's the difference between a fractional CMO and a fractional marketing team?
A fractional CMO is one senior leader. A fractional marketing team is that leader plus the specialists who actually ship the work. If you only hire a fractional CMO, you still need to find someone to write the content, run the ads, and do the SEO. A fractional team gives you leadership and execution under one roof.
How is this better than a full-time CMO?
Cost and speed. A full-time CMO runs mid-six-figures plus equity and can take 6 months between hiring and ramp.. A fractional team starts in a week, gives you senior leadership plus execution, and costs a fraction of a full-time hire. Most early-stage startups don’t need 40 hours a week of CMO time anyway. They need 10 great hours plus people doing the actual work.
What do you do that an agency doesn't?
Most agencies specialize in one channel. PR agencies do PR. Paid agencies do paid. You end up paying 4 vendors $8-10K each just to cover the basics, and none of them talk to each other. We cover SEO, content, paid, PR, and social for a single fixed budget, all run by the same senior team.
Costs depend on scope and engagement structure. Our marketing strategy consultant for startups model is structured to align with early stage budgets and capital efficiency goals.
How do I find a good fractional CMO or marketing team?
Look for operators who’ve actually built and exited startups, not just advised them. Check references from companies similar to yours (stage, industry, business model). Ask exactly who will be doing the work, not just who’s on the sales call. Make sure scope is flexible, anyone asking for a 12-month commitment is wrong for early-stage.