Overview
Uber’s former Global Head of Product, Mina Radhakrishnan had just closed $1.2 million in funding from Airtree Ventures to change Property Ownership in Australia forever with Different. There was just one problem. Mina and her team didn’t have a Head of Marketing in place. Faced with what looked like a 3-month delay on growth while they focused on HR, Mina made the call to hire a consultant remotely to take over their growth in the interim. GrowthExpertz stepped up to the plate and the rest is history.
Ready to grow your startup? Book a Free Strategy Call with GrowthExpertz
The Challenge
Take the fledgling growth efforts of the founding team, optimize the product for better conversion, retention, and referrals and scale their Paid User Acquisition remotely from San Francisco on 3-month test engagement.
How We Got There
We dove into fixing their hemorrhaging Paid Advertising campaigns right away, and within 7 days had lowered their CAC 25%. During this time we researched their Market, Competition, Keyword focus, Target Demographic and then developed a comprehensive growth plan.
We then developed the strategy, development, execution, and management of:
- 3 Different PPC Channels
- Content Marketing
- Search Engine Optimization
- Lead Generation
- Email Marketing
- Public Relations Outreach
- Social Media Management
- Growth Hacking
- Product Optimization
The Outcome
Thanks to the forward-thinking vision of the founder, the Different team were able to minimize the learning curve on growth by enlisting GrowthExpertz to handle their campaigns for the first 9 months of the company’s existence. Then, once the company found a perfect internal fit, we trained and handed over everything seamlessly. This enabled them to start scaling efficiently from the day they closed their round, instead of months later.
-80% Reduction in CAC
100+ New Customers
1000+ New Social Media Followers
500% Budget Scaled
3 Nationwide Media Appearances
Which Led to…
New Market Launched | Team Grew 200% | Next Round Raised | Still Flourishing!
Ready to grow your startup? Book a Free Strategy Call with GrowthExpertz
“GrowthExpertz’s help has been invaluable in kickstarting our growth marketing efforts. We started out at ridiculous CPLs on our own (think hundreds of dollars), and within several weeks of their help, we saw leads increase and CPL come down to < $40. They’re absolute hustlers, and willing to work hard and take feedback. I’m impressed by their quick turnaround, adaptability, and most of all, the results!”
– Mina Radhakrishnan, Founder of Different.com.au
Andrew Lee Miller is a veteran startup marketer, growth hacker, and founder of GrowthExpertz with more than 20 years of experience helping startups scale. Known online as “AndrewStartups,” he has helped drive multiple VC-backed startup exits, advised dozens of funded SaaS companies, and built growth systems for early-stage startups across industries. Since founding GrowthExpertz in 2016, Andrew has focused on lean, AI-powered startup marketing strategies spanning SEO, content, paid ads, PR, outbound, and growth experimentation. He’s also a global keynote speaker, published author, and startup growth coach who has lectured in more than 15 countries on startup marketing and growth hacking.
