Overview
Charles Givre is one of the world’s most respected data scientists. As original Drill Apache language, a former NSA and other 3-letter government agency data science executive and overall industry leader he set out to pioneer a new type of data science platform, DataDistillr. DDR for short, is the first dataviz platform that allows leaders at top companies to join and query datasets from completely different types of data from photos to excel sheets.
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The Goal was to get this brand new, pre-product startup in front of key decision makers at top companies so that they can get commitments and build alongside their future customers. With enough big logos interested in the using the product, the founders could drum up significant investment from investors before even launching.
The Challenge
The tool costs hundreds of thousands of dollars and is completely unlike anything on the market. So how do you brand it, test messaging, and get the company exposure enough to drive a big funding round? Enter GrowthExpertz!
How We Got There
This project included significant:
Customer Research: We identified precise personas and audiences for testing optimal targeting of their outreach and sales.
Strategy Development: We developed a comprehensive growth strategy that included around several paid and unpaid growth channels including but not limited to what is suggested here in the proposal.
Creative Conceptualization: We worked with designers to test and optimize different marketing/campaign creatives including perfecting copy and messaging.
Data Analysis: We analyzed all marketing data to ensure we had the clarity needed to scale.
Campaign Implementation: We implemented comprehensive advertising campaigns on Google Search, LinkedIn, Taboola & Outbrain and more.
Campaign Optimization: We handled all management including moving budgets, pausing campaigns and reporting to the DataDistllr team.
Email Outreach Marketing:
- Building quality prospect email lists by company and industry.
- Creatively writing and getting approval on email templates that can be used to drive new prospects.
- Working with the team to compile, suggest, create content needed for sales outreach including testimonials, case studies, videos, discount offers etc.
- Building automation for followups and touchbacks to ensure the sales team stays busy.
LinkedIn Outreach Marketing:
- Building quality lead lists by company and industry in LinkedIn.
- Creatively writing and getting approval on message templates that can be used to drive new prospects.
- Working with the team to compile, suggest, create content needed for sales outreach including testimonials, case studies, videos, discount offers etc.
- Building automation for followups and touchbacks to ensure the sales team stays busy.
PR/Public Relations:
- Building targeted media list(s) in general media and in data science media as well
- Developing and distributing press releases that tell the company’s stories.
- Getting leadership featured in several article/tv/podcast interviews.
- Training DDR executive leadership on media relations and how to speak in interviews.
Paid Advertising:
- Building targeted campaigns across multiple platforms to test.
- Developing and finalizing creatives that represent the company well.
- Ongoing campaign management.
- Optimization and reporting on key KPIs to the leadership team.
The Outcome
GrowthExpertz was able to not only create a significant online presence for DDR, but in a few short months we landed meetings and demos for the founding team with key decision makers at Paypal, Netflix, Nest, Visa, Anthem, Oracle and more. The company raised $10,000,000 off the back of our success and is well on their way to millions in revenue.
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“I’m a data scientist. I hate Marketing, but I know it’s vital to my company’s success. The way Andrew and the GrowthExpertz team focus on autonomy and execution made it very easy for me and my team to focus on product and sales. I highly recommend their work.”
– Charles Givre, Founder of DataDistillr
Andrew Lee Miller is a veteran startup marketer, growth hacker, and founder of GrowthExpertz with more than 20 years of experience helping startups scale. Known online as “AndrewStartups,” he has helped drive multiple VC-backed startup exits, advised dozens of funded SaaS companies, and built growth systems for early-stage startups across industries. Since founding GrowthExpertz in 2016, Andrew has focused on lean, AI-powered startup marketing strategies spanning SEO, content, paid ads, PR, outbound, and growth experimentation. He’s also a global keynote speaker, published author, and startup growth coach who has lectured in more than 15 countries on startup marketing and growth hacking.
